A rubbish basket outside every shop

Crisp packets, tea cups, peanut shells: with no basket at hand, people drop them in the street. Rubbish piles up right outside the shop and washes into the drain. The idea: talk to the neighbourhood’s shopkeepers and put a basket or an old bucket outside each shop, marked “Put rubbish here”. At day’s end the shopkeeper empties it where the municipality or the waste collector takes it. Five shops are enough to start; others will see and join of their own accord.